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Thursday, 3 May 2018

American Express


American Express


American Express
The American Express Company, also known as Amex, is an American multinational financial services corporation headquartered in Three World Financial Center in New York City. The company was founded in 1850 and is one of the 30 components of the Dow Jones Industrial Average. The company is best known for its charge card, credit card, and traveler's cheque businesses.


In 2016, credit cards using the American Express network accounted for 22.9% of the total dollar volume of credit card transactions in the US.[5] As of December 31, 2017, the company had 112.8 million cards in force, including 50 million cards in force in the United States, each with an average annual spending of $18,519.

In 2016, Interbrand ranked American Express as the 25th most valuable brand in the world, estimating the brand to be worth US$18.358 billion. In 2017, Fortune ranked American Express as the 17th most admired company worldwide.
The company's logo, adopted in 1958, is a gladiator or centurion whose image appears on the company's traveler's cheques, charge cards and credit cards."american express"


 American Express


American Express has been known for premium and expensive credit cards. However, the company has dropped its entry-level card eligibility criterion of Rs 600,000 annual income to Rs 450,000.
“We are witnessing higher engagement with the young and digitally-savvy demographic; 50-60 per cent of our new card members are below the age of 32 years,” says Manoj Adlakha, chief executive of American Express Banking Company in India.
Not only that — it is offering the card at an annual fee of only Rs 1,000 in the first year, and with a welcome gift worth the same amount. Effectively, a no-fee card.
Based on the spending that card members do and the benefits they would get in terms of membership reward points or bonus, the return they could get on the total spend threshold will be two to three per cent, says Adlakha.
However, for the rich and famous, there are offers at the other end. It is the only company offering a ‘platinum charge’ card, with a fee of Rs 50,000 annually and with no pre-set spending limit. 
We are witnessing higher engagement with the young and digitally-savvy demographic; 50-60% of our new card members are below the age of 32 years” Manoj Adlakha Chief executive of American Express Banking."american express"



A problem is faces is of consumers complaining of limited merchant coverage. Adlakha says they are rectifying this. “Nearly 180,000 more merchant locations started accepting American Express cards in 2017. We embarked on partnerships with ICICI and State Bank of India for new merchant acquisition. We have nearly 20 per cent market share of point-of-sale (PoS) terminals and the good news is that these cover 80-85 per cent of the spending needs of our card members,” he says. Adding that PoS terminals powered by the company are growing at a little over 40 per cent annually.
The company says it is not worried about mobile payment companies possibly eating into their business. Adlakha says nine to 10 per cent of transactions are through digital payments (cards and mobile wallets) and the rest is still cash. “So, there is enough headroom for everyone to operate. Digital wallets and payment banks are relevant for specific used cases but I don’t see them as competitors in the bigger part of the business.”
However, he adds, businesess in the past few years have dramatically shifted to digital. He notes that 90 per cent of their card members log-in to their accounts digitally. “Online transactions contribute 57 per cent to our total number of transactions and 46 per cent to total value.”
American Express has also been quick to get on to the government’s QR code platform for digital payments, despite not catering to the mass market. Adlakha the QR code has nothing to do with income brackets but is for enabling merchants who feel they cannot afford a PoS or EDC (electronic data capture).
Adlakha is cautious when asked about the recent guidelines of the Reserve Bank of India (RBI) that all their data has to be stored within India in the next six months. “American Express is committed to following all applicable regulations and accords utmost importance to data privacy and security. Our data security procedures are robust and use sophisticated technology protection. At this stage, the RBI directive on local data storage is at a broad level and we are working with industry participants to understand the details. So, it would be premature to respond with specific action plans.”

American Express buildings

In 1854, the American Express Co. purchased a lot on Vesey Street in New York City as the site for its stables. The company's first New York headquarters was an 1858 marble Italianate palazzo at 55–61 Hudson Street, which had a busy freight depot on the ground story with a spur line from the Hudson River Railroad. A stable was constructed in 1867, five blocks north at 4–8 Hubert Street.
The company prospered sufficiently that headquarters were moved in 1874 from the wholesale shipping district to the budding Financial District, and into rented offices in two five-story brownstone commercial buildings at 63 and 65 Broadway that were owned by the Harmony family.
In 1880, American Express built a new warehouse behind the Broadway Building at 46 Trinity Place. The designer is unknown, but it has a façade of brick arches that are reminiscent of pre-skyscraper New York. American Express has long been out of this building, but it still bears a terracotta seal with the American Express Eagle.In 1890–91 the company constructed a new ten-story building by Edward H. Kendallon the site of its former headquarters on Hudson Street.
By 1903, the company had assets of some $28 million, second only to the National City Bank of New York among financial institutions in the city. To reflect this, the company purchased the Broadway buildings and site
American Express
The American Express Company Building at 65 Broadway – the former headquarters of the American Express Company
At the end of the Wells-Fargo reign in 1914, an aggressive new president, George Chadbourne Taylor (1868–1923), who had worked his way up through the company over the previous thirty years, decided to build a new headquarters. The old buildings, dubbed by the New York Times as "among the ancient landmarks" of lower Broadway, were inadequate for such a rapidly expanding concern.
After some delays due to the war in Europe, the 21-story neo-classical American Express Co. Building was constructed in 1916–17 to the design of James L. Aspinwall, of the firm of Renwick, Aspinwall & Tucker, the successor to the architectural practice of the eminent James Renwick, Jr.. The building consolidated the two lots of the former buildings with a single address: 65 Broadway. This building was part of the "Express Row" section of lower Broadway at the time. The building completed the continuous masonry wall of its block-front and assisted in transforming Broadway into the "canyon" of neo-classical masonry office towers familiar to this day
American Express sold this building in 1975, but retained travel services there. The building was also the headquarters over the years of other prominent firms, including investment bankers J.& W. Seligman & Co. (1940–74), the American Bureau of Shipping, a maritime concern (1977–86), and currently J.J. Kenny, and Standard & Poor's, who has renamed the building for itself.

Financial services

In 1857, American Express started its expansion in the area of financial services by launching a money order business[ to compete with the United States Post Office's money orders.
Sometime between 1888 and 1890, J. C. Fargo took a trip to Europe and returned frustrated and infuriated. Despite the fact that he was president of American Express and that he carried with him traditional letters of credit, he found it difficult to obtain cash anywhere except in major cities. Fargo went to Marcellus Flemming Berry and asked him to create a better solution than the letter of credit. Berry introduced the American Express Traveler's Cheque which was launched in 1891 in denominations of $10, $20, $50, and $100.
Traveler's cheques established American Express as a truly international company. In 1914, at the onset of World War I, American Express in Europe was among the few companies to honor the letters of credit (issued by various banks) held by Americans in Europe, because other financial institutions refused to assist these stranded travelers.
The British government appointed American Express its official agent at the beginning of World War I. They were to deliver letters, money and relief parcels to British prisoners of war. Their employees went into camps to cash drafts for both British and French prisoners and arranged for them to receive money from home.
By the end of the war they were delivering 150 tonnes of parcels per day to prisoners in six countries.

Loss of railroad express business

American Express became one of the monopolies that President Theodore Roosevelt had the Interstate Commerce Commission (ICC) investigate during his administration. The interest of the ICC was drawn to its strict control of the railroad express business. However, the solution did not come immediately to hand.The solution to this problem came as a coincidence to other problems during World War I.
During the winter of 1917, the United States suffered a severe coal shortage and on December 26 President Woodrow Wilson commandeered the railroads on behalf of the United States government to move federal troops, their supplies, and coal. Treasury Secretary William Gibbs McAdoo was assigned the task of consolidating the railway lines for the war effort. All contracts between express companies and railroads were nullified and McAdoo proposed that all existing express companies be consolidated into a single company to serve the country's needs. This ended American Express's express business, and removed them from the ICC’s interest. The result was that a new company called the American Railway Express Agency formed in July 1918. The new entity took custody of all the pooled equipment and property of existing express companies (the largest share of which, 40%, came from American Express, who had owned the rights to the express business over 71,280 miles (114,710 km) of railroad lines, and had 10,000 offices, with over 30,000 employees).

Investment banking

During the 1980s, American Express embarked on an effort to become a financial services supercompany and made a number of acquisitions to create an investment banking arm. In mid-1981 it purchased Sanford I. Weill's Shearson Loeb Rhoades, the second largest securities firm in the United States to form Shearson/American Express.
 American Express
Shearson Lehman logo
After the purchase of Shearson, Weill was given the position of president of American Express in 1983. Weill grew increasingly unhappy with responsibilities within American Express and his conflicts with American Express' CEO James D. Robinson III. Weill soon realized that he was not positioned to be named CEO and left in August 1985. In 1984, American Express acquired the investment banking and trading firm Lehman Brothers Kuhn Loeb, and added it to the Shearson family, creating Shearson Lehman/American Express. It was Lehman's CEO and former trader Lewis Glucksman who would next lead Shearson Lehman/American Express.
In 1984, Shearson/American Express purchased the 90-year-old Investors Diversified Services, bringing with it a fleet of financial advisors and investment products. In 1988, Shearson Lehman acquired the brokerage firm E.F. Hutton & Co.. E.F. Hutton was merged with the investment banking business and the investment banking arm was renamed Shearson Lehman Hutton, Inc.
However, when Harvey Golub became CEO of American Express in 1993, American Express decided to get out of the investment banking business and negotiated the sale of Shearson's retail brokerage and asset management business to Primerica. The Shearson business was merged with Primerica's Smith Barney to create Smith Barney Shearson. Ultimately, the Shearson name was dropped in 1994.
In 1994, American Express spun off of the remaining investment banking and institutional businesses as Lehman Brothers Holdings Inc. After almost fifteen years of independence, Lehman Brothers filed for bankruptcy protection in 2008 as part of the late–2000s financial crisis."american express"


American Airlines

American Airlines


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Historye
American Airlines was started in 1930 via a union of more than eighty small airlines.The two organizations from which American Airlines was originated were Robertson Aircraft Corporation and Colonial Air Transport.

      The former was first created in Missouri in 1921, with both being merged in 1929 into holding company The Aviation Corporation. This in turn, was made in 1930 into an operating company and rebranded as American Airways.  In 1934, when new laws and attrition of mail contracts forced many airlines to reorganize, the corporation redid its routes into a connected system, and was renamed American Airlines. Between 1970 and 2000, the company grew into being an international carrier, purchasing Trans World Airlines in 2001. 


       In 2011, due to a downturn in the airline industry, American Airlines' parent company AMR Corporation filed for bankruptcy protection. In 2013, US Airways merged with American Airlines but kept the American Airlines name, as it was the better recognized brand internationally; the combination of the two airlines resulted in the creation of the largest airline in the United States, and ultimately the world.American Airlines, Inc. (AA) is a major United States airline headquartered in Fort Worth, Texas, within the Dallas-Fort Worth metroplex. It is the world's largest airline when measured by fleet size, revenue, scheduled passengers carried, scheduled passenger-kilometers flown, and number of destinations served. American together with its regional partners operates an extensive international and domestic network with an average of nearly 6,700 flights per day to nearly 350 destinations in more than 50 countries.

Founded-      

April 15, 1926; 92 years ago (earliest predecessor airline as American Airways, Inc.)

Chicago, Illinois, United States


Commenced operations-June 25, 1936
AOC #AALA025A

Hubs-

Charlotte

Chicago–O'Hare
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Dallas/Fort Worth

Los Angeles

Miami

New York–JFK

New York–LaGuardia

Philadelphia

Phoenix–Sky Harbor

Washington–National

Frequent-flyer program Advantage Alliance Oneworld Fleet size 950 (mainline) Destinations 350

Company slogan

"The World's Greatest Flyers Fly American"

"Going for Great"

"Great is what we're going for"

Parent company    American Airlines Group

 Traded as NASDAQ: AAL Headquarters Centre Port, Fort Worth, Texas, United States Key people

Doug Parker (Chairman & CEO)

BN (President)

Elise Eberwein (Executive Vice President)

Stephen Johnson (Executive Vice President)

Derek Kerr (Executive Vice President and CFO)

 (Executive Vice President and CIO)


Employees 122,300 (june 2017)


Website   www.aa.com




American Airlines is a founding member of One world alliance, the third largest airline alliance in the world and coordinates fares, services, and scheduling with alliance partners British Airways, Iberia, and Finnair in the transatlantic market and with Cathay Pacific and Japan Airlines in the transpacific market. Regional service is operated by independent and subsidiary carriers under the brand name of American Eagle.



       American operates out of ten hubs located in Dallas/Fort Worth, Charlotte, Chicago–O'Hare, Philadelphia, Miami, Phoenix–Sky Harbor, Washington–National, Los Angeles, New York–JFK, and New York–LaGuardia. American operates its primary maintenance base at Tulsa International Airport in addition to the maintenance locations located at its hubs.  Dallas/Fort Worth International Airport is American Airlines’ largest passenger carrying hub, handling 51.1 million passengers annually with an average of 140,000 passengers daily. The company, as of 2017, employs over 122,000 people. Through the airline's parent company, American Airlines Group, it is publicly traded under NASDAQ: AAL with a market capitalization of about $25 billion as of 2017, and included in the S&P 500 index.

Headquarter

American Airlines is headquartered in Fort Worth, Texas, adjacent to the Dallas/Fort Worth International Airport.The headquarters is located in two office buildings in the CentrePort office complex and these buildings together have about 1,400,000 square feet (130,000 m2) of space. As of 2014 over 4,300 employees work at this complex.Before it was headquartered in Texas, American Airlines was headquartered at 633 Third Avenue in the Murray Hill area of Midtown Manhattan, New York City.In 1979, American moved its headquarters to a site at Dallas/Fort Worth International Airport, which affected up to 1,300 jobs. Mayor of New York City Ed Koch described the move as a "betrayal" of New York City.
       

             American moved to two leased office buildings in Grand Prairie, Texas. On January 17, 1983, the airline finished moving into a $150 million ($369,000,000 when adjusted for inflation), 550,000-square-foot (51,000 m2) facility in Fort Worth; $147 million (about $361,000,000 when adjusted for inflation) in Dallas/Fort Worth International Airport bonds financed the headquarters. The airline began leasing the facility from the airport, which owns the facility. As of 2015, American Airlines is the corporation with the largest presence in Fort Worth.

New headquarters

In 2015, the airline announced it will build a new headquarters in Fort Worth. Groundbreaking began in the spring of 2016 and occupancy is scheduled for summer 2019. The airline plans to house 5,000 new workers in the building.
       
              It will be located on a 41-acre (17 ha) property adjacent to the airline's flight academy and conference and training center, west of Texas State Highway 360, 2 miles (3.2 km)west from the current headquarters. The airline will lease a total of 300 acres (120 ha) from Dallas-Fort Worth International Airport and this area will include the headquarters.Construction of the new headquarters began after the demolition of the Sabre facility previously on the site.he airline considered developing a new headquarters in Irving, on the Texas Stadium site, before deciding to keep the headquarters in Fort Worth.

U.S. federal government subsidies

As of November 2013 American Airlines and American Eagle received $10,011,836 in annual federal subsidies for Essential Air Services.These subsidies are awarded by public tender and ensure that small, rural airports can be connected to the national air network.

Labor unions

  • The Allied Pilots Association (APA) is an in-house union which represents the nearly 15,000 American Airlines pilots; it was created in 1963 after the pilots left the Air Line Pilots Association (ALPA). The majority of American Eagle pilots are ALPA members. 
  • The Association of Professional Flight Attendants (APFA) represents American Airlines flight attendants, including former USAirways flight attendants.
  • Flight Attendants at American wholly owned Regional Carriers (Envoy - former American Eagle), Piedmont and PSA are all represented by Association of Flight Attendants - Communications Workers of America (AFA-CWA). US Airways Flight Attendants were active members of AFA-CWA prior to the merger. They are honorary lifetime members. AFA-CWA is the largest Flight Attendant Union in the industry and is operated by Flight Attendants.
  • The Transport Workers Union-International Association of Machinists alliance (TWU-IAM) represents the majority of American Airlines employed fleet service agents, mechanics and other ground workers.
  • American's customer service and gate employees belong to the Communications Workers of America/International Brotherhood of Teamsters Passenger Service Association.

Environmental record

Violations occurring over a 4½ year period—from October 1993 to July 1998—targeted American Airlines for using high-sulfur fuel in motor vehicles at 10 major airports around the country. Under the federal Clean Air Act high sulfur fuel cannot be used in motor vehicles. American Airlines promptly identified and corrected these violations of the Clean Air Act.American Airlines' wastewater treatment plant recycles water used at the base to wash aircraft, process rinse water tanks, and irrigate landscape. That alone has saved almost $1 million since 2002. In addition to that, American Airlines has also won the award for the reduction of hazardous waste that saved them $229,000 after a $2,000 investment. A bar code system is used to track hazardous waste. It has led to reduction of waste by 50 percent since 2000.

Sponsorships

American Airlines is title sponsor of two basketball venues: American Airlines Center (Dallas Mavericks), (Dallas Stars) and American Airlines Arena (Miami Heat).
The company sponsors several professional sports teams:
  • Carolina Panthers
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  • Chicago Cubs
  • Dallas Cowboys
  • Dallas Mavericks
  • New England Patriots
  • New England Revolution
  • Philadelphia Eagles




         
           Advantage is the frequent flyer program for American Airlines. It was launched on May 1, 1981, and it remains the largest frequent flyer program with over 67 million members as of 2011. Miles accumulated in the program allow members to redeem tickets, upgrade service class, or obtain free or discounted car rentals, hotel stays, merchandise, or other products and services through partners.

           The most active members, based on the amount and price of travel booked, are designated AAdvantage Gold, AAdvantage Platinum, AAdvantage Platinum Pro, and AAdvantage Executive Platinum elite members, with privileges such as separate check-in, priority upgrade and standby processing, or free upgrades. They also receive similar privileges from AA's partner airlines, particularly those in oneworld. Advantage co-branded credit cards are also available and offer other benefits. The cards are issued by CitiCards, subsidiary of Citigroup in the United States, by MBNA in the United Kingdom and by Butterfield Bank and Scotiabank in the Caribbean.Advantage allows one-way redemption, starting at 5,000 miles.




Flagship First

Flagship First is American's international first class product. It is exclusively offered on all Boeing 777-300ERs in the fleet.
• Boeing 777-300ER: Fully lie-flat seats with direct aisle access in a 1-2-1 reverse herringbone configuration. Seat length: 82 inches (208 cm). Equipped with a 17-inch (43 cm) touchscreen monitor and touchscreen handset, two universal AC power outlets, and USB ports.

Flagship Business

Flagship Business is offered on some Boeing 757-200s and all Airbus A330-200s, Airbus A330-300s, Boeing 767-300ERs, Boeing 777-200ERs, Boeing 777-300ERs, Boeing 787-8s, and Boeing 787-9s.
american airlines flight status

• Airbus A330: Fully lie-flat Cirrus seats manufactured by Zodiac Seats France and designed by JPA Design for US Airways with direct aisle access in a 1-2-1 reverse herringbone configuration. Seat length: 76-80 inches (193–203 cm). Equipped with a 12.1 inch (31 cm) touchscreen monitor, one universal AC power outlet, and USB ports.
• Boeing 757-200 International: Fully lie-flat Diamond seats manufactured by B/E Aerospace and designed for American Airlines in a 2-2 configuration. Seat length: 75–78 inches (191–198cm). Equipped with Samsung Galaxy Tab™ 10.1 inch (26 cm) tablets, and two universal AC power outlets (one to power the tablet).
• Boeing 767-300ER: Fully lie-flat seats manufactured by Thompson Aero Seating with direct aisle access in a 1-2-1 staggered configuration. Equipped with Samsung Galaxy Tab™ 10.1 inch (26 cm) tablets, two universal AC power outlets (one to power the tablet), and USB ports."american airlines"
• Boeing 777-200ER Version 1: Fully lie-flat seats manufactured by Zodiac Seats France, designed for American Airlines, with direct aisle access in a 1-2-1 reverse herringbone configuration with front-facing and rear-facing seats. Seat length: 77 inches (196cm). Equipped with a 16-inch (41 cm) touchscreen monitor and touchscreen handset, two universal AC power outlets, and USB ports.
• Boeing 777-200ER Version 2: Fully lie-flat Super Diamond seats manufactured by B/E Aerospace and designed for American Airlines with direct aisle access in a 1-2-1 reverse herringbone configuration. Seat length: 77 inches (196cm). Equipped with a touchscreen monitor and touchscreen handset, one universal AC power outlet, and USB ports.
• Boeing 777-300ER: Fully lie-flat Cirrus seats manufactured by Zodiac Seats UK, designed by JPA Design for Cathay Pacific, and licensed from Cathay Pacific with direct aisle access in a 1-2-1 reverse herringbone configuration. Seat length: 76-80 inches (193–203 cm). Equipped with a 15.4-inch(39 cm) inch touchscreen monitor, one universal AC power outlet, and USB ports.
• Boeing 787-8: Fully lie-flat seats manufactured by Zodiac Seats France and designed for American Airlines with direct aisle access in a 1-2-1 reverse herringbone configuration with front-facing and rear-facing seats. Seat length: 77 inches (196cm). Equipped with a 16-inch (41 cm) touchscreen monitor and touchscreen handset, two universal AC power outlets, and USB ports.
• Boeing 787-9: Fully lie-flat Super Diamond seats manufactured by B/E Aerospace and designed for American Airlines with direct aisle access in a 1-2-1 reverse herringbone configuration. Seat length: 77 inches (196cm). Equipped with a touchscreen monitor and touchscreen handset, one universal AC power outlet, and USB ports.


Transcontinental

First and business class seats on an A321 Transcontinental (top and bottom, respectfull)
American has dedicated 17 Airbus A321s (A321T) in its fleet for the specific use of flying transcontinental routes between New York JFK - Los Angeles and New York JFK - San Francisco. These aircraft offer two premium cabins, Flagship First and Flagship Business, which are unique among domestic mainline aircraft in American's fleet:
• Flagship First: Fully lie-flat seats manufactured by Zodiac Seats France and designed for American Airlines with direct aisle access in a 1-1 reverse herringbone configuration. Equipped with a 15.4-inch (39 cm) inch touchscreen monitor and touchscreen handset, one universal AC power outlet, and USB ports.
• Flagship Business: Fully lie-flat Diamond seats manufactured by B/E Aerospace and designed for American Airlines in a 2-2 configuration. Seat length: 75–78 inches (191–198cm). Equipped with a 15.4-inch (39 cm) touchscreen monitor and touchscreen handset, one universal AC power outlet, and USB ports."american airlines"

Domestic First Class

First Class is offered on all domestic mainline aircraft, as well as regional aircraft with more than 50 seats. When such aircraft are used on flights to international destinations including Canada, Mexico, Central America, and the Caribbean, the First Class cabin is branded as Business Class. Seats range from 19–21 inches (48–53 cm) in width and have 37–42 inches (94–106 cm) of pitch. Dining options include free snacks, beverages, and alcohol on all flights, with three-course meals offered on flights 900 miles (1,448 km) or longer (select routes under 900 miles offer meal service).

Premium Economy

On December 9, 2015, American announced a new Premium Economy product for most long-haul widebody aircraft. This new product debuted on the new 787-9s in late 2016 and will be retrofitted to all other widebody aircraft within the next three years, excluding 767s due to their upcoming retirement. The seats will be wider than standard Main Cabin seats and will offer 38" of pitch, 2" more than Main Cabin Extra seats, as well as a footrest. Premium Economy customers will also get two free checked bags, priority boarding, and enhanced food and drink service including free alcohol. This product will make American Airlines the first U.S. carrier to offer a four-cabin aircraft.

Main Cabin Extra

American's economy plus product (not to be confused with premium economy), Main Cabin Extra, is available on most of the mainline fleet and American Eagle regional aircraft with more than 50 seats. Exceptions include a majority of former US Airways aircraft (as of May 2014), US Airways Express regional aircraft, and a handful of 777-200ERs that have yet to be retrofitted. Seats range from 17.2–19.5 inches (44–47 cm) in width and have 34–38 inches (86–97 cm) of pitch, which is 5–6 more inches of pitch offered in regular economy seating. American will retain Main Cabin Extra when the new Premium Economy product enters service in late 2016.
american airlines customer service
Main Cabin on an A319 (top) and a 737 M







Main Cabin


       Main Cabin is American's economy product, and is found on all mainline and regional aircraft in its fleet. Seats range from 17–18.5 inches (43–47 cm) in width and have 30–32 inches (76–81 cm) of pitch. Newer aircraft, including all Boeing 777-300ER, refurbished Boeing 777-200ER's, all Boeing 787 Dreamliners, all Airbus A330s, all newly delivered Airbus A319s and most newly delivered Airbus A321s, include seatback TVs, featuring AVOD in each seat.However, American Airlines have decided not to add seatback TVs for the 100 Boeing 737 MAX 8 aircraft that have been ordered.

Basic Economy

       American's basic economy product, Basic Economy, is available on select routes. It is American's lowest main cabin fare. Basic economy is located in main cabin, but comes with restrictions. These restrictions include assigned seat at check in, no access to overhead bins, no upgrades or refunds, and boarding in the last group.American Airlines marketed increased legroom in economy class as "More Room Throughout Coach", also referred to as "MRTC" starting in February 2000.Two rows of economy class seats were removed on Boeing 737 and McDonnell Douglas MD-80 aircraft. Amid financial losses, this scheme was discontinued in 2004.
     In May 2017, American announced they would be adding more seats to some of its Boeing 737 Max jetliners and reducing overall legroom in the basic economy class. The last three rows will lose two inches; going from the current 31 to 29 inches. The remainder of the economy cabin will have 30 inches of legroom. This compares to JetBlue with 34 inches of legroom and Spirit with 28 inches.

American Airlines - All Inclusive Vacation Packages, Beach Vacation ...
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American Express

American Express The   American Express Company , also known as   Amex , is an American   multinational   financial services   corpor...